Essays about: "strategic CSR"

Showing result 6 - 10 of 117 essays containing the words strategic CSR.

  1. 6. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 7. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  4. 8. A Case Study on How Institutional Pressures and Stakeholder Interaction Impacts Firms' Balancing of Profit and Sustainable Activities

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Klara Eriksson; Henna Lakhwani; [2023]
    Keywords : Institutional pressures; stakeholder interaction; sustainable development; corporate social responsibility; strategic stakeholder management;

    Abstract : Research questions: What effects can institutional pressures have on firms' sustainable activities? How can firms interact with their stakeholders to overcome the challenge of being sustainable and profitable?  Purpose: As sustainability is on the agenda for institutions worldwide, there is relevance in elevating the understanding of how institutional pressures impact firms' sustainable activities, and what mechanisms that firms can incorporate when developing CSR activities. Thus, we wish to contribute to the strategic benefits of stakeholder interaction to balance profitability and sustainability. READ MORE

  5. 9. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  6. 10. ESG score, stock price, volatility, and sustainable strategic management : A study with focus on 20 Indian companies

    University essay from

    Author : Emma Klint; Lovisa Norell; [2023]
    Keywords : ESG; CSR; sustainability; volatility; stock price; sustainability reports; sustainable strategic management; India.;

    Abstract : Background: Sustainability in business has become an essential part for firms to consider, as stakeholder’s concerns are increasing, and the use of ESG scores has increased in the last years. Prior research mostly examines the European and US market and the relationship between ESG score and financial performance. READ MORE