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Found 3 essays matching the above criteria.

1. 1. Size Matters

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Henrik Laskowski; Jakob Pettersson; [2013]
   Keywords : Retail; Scale of operation; Store performance; Profitability;

   Abstract : For retailing companies the scale of operation of their stores is an important strategic decision. In recent years there has been a trend towards fewer but larger stores. However, this decision has an impact on the performance of the stores, which is often neglected. READ MORE

3. 2. A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES : A Qualitative Case Study of IKEA, Starbucks and H&M

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Sadaf Afzal; Phunbubpha Thiengnoi; [2009]
   Keywords : CSR; EFQM model;

   Abstract : A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality. READ MORE

4. 3. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE