Essays about: "employee ambassadorship"
Found 3 essays containing the words employee ambassadorship.
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1. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE
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2. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. READ MORE
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3. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE
