Essays about: "strategic marketing in agriculture"
Found 3 essays containing the words strategic marketing in agriculture.
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1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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2. Food Glorious Food : an investigation into the processes of learning, network building and articulation of expectations at The Food Assembly in London, UK
University essay from Lunds universitet/LUCSUSAbstract : Society has become locked into an unsustainable agri-food system based on resource intensive industrial agriculture and a globalized supply chain producing food that is damaging to the environment and society. In London, United Kingdom a network of alternative food initiatives exists challenging this agri-food system and bring about a transition to one that is more sustainable. READ MORE
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3. Should I stay or should I go? : the Gotland ferry traffic and its impact on enterprises
University essay from Institutionen för humaniora och samhällsvetenskapAbstract : This study discusses possible effects on investment decisions among Gotland enterprises from the ongoing public discourse over the present and future Gotland ferry traffic to mainland Sweden. Central topics are a substantial freight cost disadvantage, level and classification of state funding. READ MORE
