Essays about: "strategic narratives"
Showing result 21 - 25 of 73 essays containing the words strategic narratives.
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21. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE
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22. Strategic Narratives During Armed Conflict : The Case of Ukraine Post-2022 Russian Invasion
University essay from Malmö högskola/Institutionen för globala politiska studier (GPS)Abstract : This thesis contributes to the digital and narrative turn in International Relations, supplying a response to the inquiry ‘Which strategic narratives have emerged in Ukraine’s digital diplomacy following the February 2022 Russian invasion?’ The paper observed how the field of politics is revitalised by the interplay between political communication during times of incertitude, digital diplomacy and the trend of personalisation. The thesis evaluated different approaches taken by prior theorists of these spheres and leveraged their knowledge in order to respond to the research question. READ MORE
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23. Narratives in Conversation : A Study of Russia’s Strategic Narratives and Internarrativity
University essay from FörsvarshögskolanAbstract : In general, previous research on Russia’sstrategic narratives has assumed that Russian narratorsinstrumentally refer to other narratives to enhance the strategic narratives’ persuasiveness.Consequently, the implication is that the Russian narrators are unconstrained by their sociocultural situatedness since they are supposedly free to exploit other narratives for reasons of strategic benefit. READ MORE
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24. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE
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25. In cahoots with the Kremlin : Strategic narrative alignment between the Georgian far right and Russia
University essay from FörsvarshögskolanAbstract : Russia’s connection to far-right movements is an emerging research area. By looking at the case of Georgia, a strategic narrative approach is employed to further understand this connection in a complex environment of anti-Russian sentiments. READ MORE
