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Showing result 1 - 5 of 629 essays matching the above criteria.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

  2. 2. Unraveling EU’s Strategic Autonomy - Analysing the EU’s Path to Independence amidst Global Interconnections

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Lejla Hondo; [2023]
    Keywords : EU; strategic autonomy; global governance; multilateralism; geopolitical challenges; policy; global trends; Business and Economics;

    Abstract : This thesis investigates the EU’s strategic autonomy which refers to the EU’s strive for increased independence without having to rely on other countries in important policy areas. EU strategic autonomy was introduced in 2013 and has become a higher priority due to recent geopolitical changes. READ MORE

  3. 3. Data-Driven Decision-Making In Small Organizations : A qualitative study in optimizing BI deployment in Vasaloppet

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Felix Höglund; [2023]
    Keywords : Data-driven decision-making; business intelligence; small organizations;

    Abstract : Organizations are social systems established to make decisions. Modern organizational decision-making is complex and can easily overwhelm the capacity of individuals. Because of the complexity of multi-person decisions, there is a big risk for uncertainty in decision-making. READ MORE

  4. 4. Between career development and modern slavery : A netnographic exploration of how LinkedIn users conceptualise and experience the unpaid internship

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Amanda Tydesjö; [2023]
    Keywords : Unpaid internship; educational contract; employability strategy; modern slavery; career development;

    Abstract : Societal demand to enhance individual employability in an increasingly congested postgraduate labour market has led to a boom in unpaid internships in the 21st century. This has produced a continuum of attitudes, from perceiving the unpaid internship as an important career opportunity to perceiving it as exploitative slavery. READ MORE

  5. 5. Optimizing the mechanicalpackaging of drivetraincomponents in Formula Studentbattery electric vehicles : Development of electric drivetrains for student engineering competition

    University essay from Karlstads universitet/Institutionen för ingenjörsvetenskap och fysik (from 2013)

    Author : Eric Johansson; [2023]
    Keywords : ;

    Abstract : The world has seen a rapid increase in the development of electric vehicles. This development is made possible by competent engineers. READ MORE