Essays about: "strategy nokia"

Showing result 1 - 5 of 7 essays containing the words strategy nokia.

1. 1. Machine learning for usability : A case study of mobile application design for Nokia

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Shanshan Hou; [2021]
   Keywords : Machine learning; user-centered design; anomaly detection; user experience; human-in-the-loop; information visualization; algorithm-friendly design; Maskininlärning; användarcentrerad design; anomalidetektering; användarupplevelse; människa i loopen; informationsvisualisering; algoritmvänlig design.;

   Abstract : Nokia launched a website service Customer Insights (CI) to managers and executives from operator companies to track their customers’ experience. An upgraded mobile service is developed for providing more valuable information. The data was retrieved from the same dataset but less amount of information would be displayed in the mobile application. READ MORE

3. 2. Strategic leadership in turbulent markets

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nina Dziomkina; Jimmy Jipp; [2013]
   Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

   Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

4. 3. Collaborating for Corporate Social Responsibility : the case of conflict minerals in global supply chains

   University essay from SLU/Dept. of Economics

   Author : Peppi-Emilia Airike; [2012]
   Keywords : Collaboration; Corporate Social Responsibility; MNC; multi-stakeholder; responsible sourcing;

   Abstract : Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. READ MORE

5. 4. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

6. 5. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Na Zhou; Gergana Shanturkovska; [2011]
   Keywords : Chinese market; Nokia; a challenge; competition; successful strategy; consumer behavior; influence; inductive;

   Abstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE