Essays about: "success factors of e-commerce"

Showing result 1 - 5 of 29 essays containing the words success factors of e-commerce.

  1. 1. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  3. 2. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sofia Hillerborn; Maja Eriksson; [2022]
    Keywords : D2C Business Model; Decision-making Process; E-Commerce; Online Customer Experience;

    Abstract : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. READ MORE

  4. 3. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
    Keywords : ;

    Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

  5. 4. Amodel for the internationalisation of e-commerce scale-ups : Represented by a conceptual prototype of a digital tool that assists firms in localising its business model to better address local customer needs

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Rita Nordström; [2022]
    Keywords : Internationalisation; E-commerce; Digital handbook; Conceptual prototype; Scale-ups; Internationalisering; E-handel; Digital lathund; konceptuell prototyp; tillväxtbolag;

    Abstract : The internet has transformed the way people sell and buy goods and services. E-commerce is a fast-growing industry with low barriers to entry, making it easy to start an e-commerce business – but scaling it is a whole other matter. One common scaling method is international expansion. READ MORE

  6. 5. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE