Essays about: "television commercials"

Showing result 1 - 5 of 7 essays containing the words television commercials.

  1. 1. Cars in Sweden's Cinema & Television : AI-Guided Research of Automobiles in Sweden’s Images from 1950-1980

    University essay from Stockholms universitet/Filmvetenskap

    Author : Maximilian Steck; [2021]
    Keywords : archive; AI; cars; cultural memory; digital humanities; film; New Cinema History; object detection; speech recognition; Swedish film; oil crisis; H-Day; Archiv; Künstliche Intelligenz; KI; Filmwissenschaft; Medienwissenschaft; Film; Schweden; Schwedischer Film; Auto; Repräsentation; Wilde Erdbeeren; arkiv; artificiell intelligens; svensk film; bil; minne; representation; oljekris; dagen H; Smultronstället; 映画学; スウェデン; スウェデンの映画; AI; 車; 歴史; オイルショック; 野いちご; ダゲン・H;

    Abstract : This research project centers around cinematic and societal representation of the automobile in post-war Swedish cinema and television. Due to political neutrality during World War II, Sweden’s economy benefited from an extensive surplus immediately after Germany’s capitulation in 1945. READ MORE

  3. 2. 'The battle never stops' - A discourse analysis of Nerf toy gun advertisements

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Léa-Noémi Huber; [2019]
    Keywords : Toy guns; Nerf; Discourse analysis; Militarisation; Masculinity;

    Abstract : This study consists of a discourse analysis of five Nerf toy gun commercials which were aired on US television between 2017 and 2018 and were produced by the international toy gun company Hasbro Inc. Using Gillian Rose’s model of discourse analysis I as a method in combination with discourse theory, theoretical concepts of militarisation and masculinity, the question how militarised masculinity is produced through the discourse of the selected Nerf toy gun commercials has been posed and guided the analysis of this study. READ MORE

  4. 3. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  5. 4. Women in the Swedish Armed Forces : How does the Swedish Armed Forces promote women in order to attract them to their organisation?

    University essay from Högskolan Väst/Avd för juridik, ekonomi, statistik och politik

    Author : Ann-Sofie Andreasson; [2016]
    Keywords : Women in the military; Promotion of women; The Swedish Armed Forces; Harding´s gender process theory; Gender norms.;

    Abstract : The following Bachelor thesis is analysing how the Swedish armed forces promotes women in order to attract them to their organisation. Specifically it investigates (1) "How does the Swedish armed forces break the social norms of what it means to be a soldier?" (2) "How do they present a gender equal division of labour?" (3) "How do they try to affect women´s attitude towards the organisation?" This study investigates the Swedish armed forces, an organisation with a great underrepresentation of women. READ MORE

  6. 5. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ashlee Ibex; Benjamin Nydius; [2014]
    Keywords : stereotypes; nationalistic; advertising; provocation; political orientation; automotive advertising; Business and Economics;

    Abstract : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. READ MORE