Essays about: "the category of new brand"

Showing result 6 - 10 of 32 essays containing the words the category of new brand.

  1. 6. LCA of Low-temperature District Heating Network Components

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Nils Olsson; [2021]
    Keywords : District Heating; LCA; Life Cycle Assessment; Pipes; Environment; Technology and Engineering;

    Abstract : Following the development of new materials and the continuous technical progress made in the construction and energy industries, district heating as a concept finds itself on the brink of a generational shift. One of the pioneering projects leading the way is the creation of Brunnshög, an modern and sustainable district under construction in the north-eastern end of the city of Lund, Sweden. READ MORE

  3. 7. For a better day : A study on the environmental motives of Swedish micro, small- and medium-sized fashion companies

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elias Norling; Tobias Karlsson; [2021]
    Keywords : Environmental Sustainability; Legitimacy; Environmental Social Responsibility; Motivations;

    Abstract : Background: The fashion industry has been extensively regarded as one of the most environmentally harmful industries. There is an increasing market for fast fashion and short lifespan, resulting in the fact that environmental impact is a growing concern. Micro, small- and medium-sized enterprises currently stand for 70% of the global pollution. READ MORE

  4. 8. Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; [2021]
    Keywords : social brand activism; consumers’ perceptions; authenticity; female millennials; Authentic Brand Activist; Brand Activist Aspirant; Business and Economics;

    Abstract : Purpose: The purpose of this study is to comprehend female millennial consumers’ perceptions towards lingerie brands that are categorised as ‘Brand Activist Aspirants’ compared to ‘Authentic Brand Activists’. Methodology: As this research focuses on studying consumers’ perceptions, a subjective social constructionist view was taken. READ MORE

  5. 9. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  6. 10. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

    University essay from Linköpings universitet/Energisystem

    Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
    Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

    Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE