Essays about: "the category of new brand"

Showing result 11 - 15 of 32 essays containing the words the category of new brand.

1. 11. NEW CONCEPT OF A STROLLER CANOPY

   University essay from Jönköping University/JTH, Industridesign

   Author : Nerea Cuello; [2020]
   Keywords : User experience; Concept development; Rain cover and mesh cover; Stroller; Child; Thule; Spain;

   Abstract : This master thesis report describes the process of designing, developing and building an accessory for a stroller that protects the kid from rain and sun. The project is a collaboration with Thule Sweden AB, in Hillerstorp. READ MORE

3. 12. Pack your bags: A Mulberry Repositioning case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
   Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

   Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

4. 13. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

   University essay from Linköpings universitet/Maskinkonstruktion

   Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
   Keywords : ;

   Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

5. 14. Waterproof packing for urban outdoor : Development of two waterproof backpacks intended for daily bike commute, urban strolls and travel

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Anton Winnberg; [2019]
   Keywords : Product design; industrial design; waterproof; urban outdoor; backpack; commuting; Produktdesign; industriell design; vattentät; urban outdoor; ryggsäck; pendling;

   Abstract : Everyday, lots of people use some sort of bag to carry their daily equipment around, whether it is between home and work or any typ of spare time activity. This report covers a Master Thesis project in Industrial Design Engineering at Luleå University of Technology. The thesis concerns the development of two waterproof backpacks. READ MORE

6. 15. Branding social work in employee assistance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Christina Erhard; [2019]
   Keywords : professional service branding; occupational social work; employee assistance; brand image; self-employment; Business and Economics;

   Abstract : At the core of this thesis lies the conception that branding theories might bear insights for individuals who aim to establish their professional existence outside of the area for which their profession grants them credibility. One group of such professionals was found in self-employed social workers who offer employee assistance to private corporations. READ MORE