Essays about: "the fashion body"

Showing result 41 - 45 of 107 essays containing the words the fashion body.

  1. 41. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kyoko Yamashita; Emma Stenson; [2019]
    Keywords : Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

    Abstract : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. READ MORE

  2. 42. Restricted Movements : A study of performative values of abstract garments and objects

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Josefin Wilkens; [2019]
    Keywords : Performative fashion; movement; performance; shape; communication; garment; restriction; space; object; Interaction;

    Abstract : This thesis investigates performative values of garments and objects in relation to space. It aims to show the potential of using abstract garments and objects as choreographers and communicators for dance performance. The concept of creating garments that act as indicators for movement in contemporary dance is insufficiently explored. READ MORE

  3. 43. The influence of breast asymmetry on the product development of bras : A mixed methods research

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanne Jansen; Alina Milbradt; [2019]
    Keywords : Breast Asymmetry; Product Development; Bra Development; Intimate Apparel;

    Abstract : Background: The fashion world is increasingly aware of different body types and becomes more diverse every year. However, breast asymmetry, which is highly common among women with a rate of 88 percent, is not addressed by the fashion industry at all. READ MORE

  4. 44. “Paris Measurements” : The Inertia of the Thin Ideal on the Runways of Paris Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Swahnström; Agnes Hultén; [2019]
    Keywords : Thin Ideal; Visual Representation; Idealization; Organizational Ecology; Inertia; Aesthetics; Fashion Week; Paris Fashion Week;

    Abstract : Background - Welcome to the 2010’s and its visual information culture informing about the century-old ideal of thinness, by sending (almost) exclusively thin bodies down the runway of Paris Fashion Week (PFW). This, while at the same time the academia and mass media are repeatedly articulating the necessity of a more ethical aesthetic within the fashion industry, while the argument that “thinness sells” lack empirical support, while measures are taken around Europe to discourage media bias and encourage healthy bodies walking the, and while the body positivity movement – applauding the diversity of body types – is on the rise in the Western society. READ MORE

  5. 45. write drunk/edit sober

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hedda Carlson; [2019]
    Keywords : archetypical garments; garment construction; fashion design methods; material connotations; lines; drawing; body lines;

    Abstract : This work starts with a simple question of ; Why not to draw the garment directly on the body since this is the way it will inevitably be worn? Working through steps; wrapping into a fabric and drawing the garment on the body to reveal lines for constructing that is directly based on the body, this work shows an alternative way of constructing a garment; the result that is presented can be seen as a base for further development within the field this method has explored. Further, the work challenges the current norms in archetypical garments with the intention to redefine their expression, where the methods aim is to broaden the field of garment construction, investigating the gap between construction lines and material expectations. READ MORE