Essays about: "the situation of a shopping complex"
Showing result 1 - 5 of 6 essays containing the words the situation of a shopping complex.
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1. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape
University essay from Umeå universitet/FöretagsekonomiAbstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE
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2. Transitions: Sustainable Business District in Urban Fringe
University essay from Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : Recent urban development has serious consequences such as limited space and expanded urban sprawl which lead to complex problems on the edge. Also, there is large number of urbanization where people from rural areas try to find better opportunities by moving to big cities. READ MORE
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3. The Escape of Mediocrity : A theoretical analysis of a given market condition
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE
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4. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE
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5. The EC competition law reform
University essay from Lunds universitet/Juridiska institutionenAbstract : From the first of May this year the notification system is to be abandoned to the benefit of a directly applicable system in which the undertakings themselves will be forced to assess the EC competition rules. A major decentralisation is also to take place, allowing both the national competition authorities and the national courts to apply the EC competition rules in their entirety. READ MORE
