Essays about: "thesis differentiation customers"

Showing result 11 - 15 of 39 essays containing the words thesis differentiation customers.

  1. 11. Context-Specific Interoperability for Banks : A Co-opetition Analysis

    University essay from KTH/Industriell Management

    Author : JONATAN SVENSSON; [2014]
    Keywords : Interoperability; Co-opetition; Banking; Clearing and Settlement; CSM; Open Standards; Standardization; ISO 20022; Payment Systems;

    Abstract : Infrastructure in the form of payment systems is a necessity to allow for payments to reach from payer to payee, but it is also subject to product differentiation between banks. In the euro countries, a domestic-integration zone termed SEPA that consolidates payment systems into a singular system has been regulated, providing market efficiencies for customers and companies. READ MORE

  3. 12. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Susic; Nikki Seretis; [2014]
    Keywords : Brand communication; Graphical components; Energy drinks; Packaging and design; Plain packaging;

    Abstract : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. READ MORE

  4. 13. Supply Chain Integration of LSPs : Real-life insights into how and why logistics companies integrate with their customers

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Tone-Lise Osnes; Annika Schmitz; [2013]
    Keywords : integration; logistics service providers; motivators; advantages; obstacles; disadvantages; extent of integration; approaches;

    Abstract : Problem: In today’s competitive business world, companies are faced with challenges due to increasing competition, changes in customer demands, new technologies, and globalization. Due to these changes, competition does not take place between single companies anymore but rather whole SCs. READ MORE

  5. 14. The Escape of Mediocrity : A theoretical analysis of a given market condition

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sarah Fredriksson; Grete Simanaityte; [2012]
    Keywords : positioning; repositioning; middle-market; market polarization;

    Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE

  6. 15. Competencies, Market Knowledge, and Size: How Gazelles Grow Throughout Recessions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Markus Danell; Sebastian Friedl; [2012]
    Keywords : Gazelles; Recession; Size; Competencies; Market Knowledge;

    Abstract : The purpose of this thesis is to find out how small successful companies; "gazelles", achieve sustainable growth throughout a recession. We (a) search for important factors, (b) find theoretical explanations for these factors, and (c) anchor our explanations to a selection of cases to further explain how and why these factors are important during a recession. READ MORE