Essays about: "thesis differentiation customers"

Showing result 21 - 25 of 39 essays containing the words thesis differentiation customers.

  1. 21. Differentiation through Aesthetics in Supermarkets

    University essay from Företagsekonomi

    Author : Meng Dou; Esra Ekiz; [2011]
    Keywords : Aesthetics; Service Marketing; Art; Fashion; Supermarkets;

    Abstract : Background:This thesis strives to analyze aesthetic services used in supermarkets. Supermarkets facefierce competition and varied marketing dilemmas such as traditional marketing versusservice marketing. READ MORE

  3. 22. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  4. 23. Differentiation strategies in the fashion industry.

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Baykal; Marjorie Delagarde; [2011]
    Keywords : Differentiation strategies; fashion industry; attract customers;

    Abstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE

  5. 24. Business Dynamics and Innovation in the Home Video Game Industry

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Samia Habbari; Alfredo Hidalgo Arreola; Antoniya Georgieva Petrova; [2010]
    Keywords : Technological Innovations; Strategic orientation; Home video game industry; S-curves;

    Abstract : The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. READ MORE

  6. 25. Relationship Marketing in the Travel Industry : A Two Sided Perspective

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jessica Nordlöf; Matilda Svensson; Emily Frost; [2010]
    Keywords : relationship marketing; travel agencies; customer relationships; customer life cycle; customer retention;

    Abstract : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers. Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. READ MORE