Essays about: "thesis differentiation customers"

Showing result 16 - 20 of 39 essays containing the words thesis differentiation customers.

1. 16. Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Tone-Lise Osnes; Annika Schmitz; [2012]
   Keywords : value co-creation; co-design; interaction; motivators; outcomes;

   Abstract : Problem: In today’s business markets companies are faced with new challenges occurring from globalization, new technologies, deregulation, blurring borders between industries, and outsourcing which change the competitive environment in the market. To deal with these challenges organizations are forced to look for new and innovative ways to differentiate themselves from competitors and to satisfy customers’ demands for more customized products and services. READ MORE

3. 17. Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -

   University essay from Företagsekonomi

   Author : Dmytro Hrab; Oxana Yamkina; [2011]
   Keywords : Generic strategies; competitive advantage; solar photovoltaics; combined strategy; stuck in the middle;

   Abstract : Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies. READ MORE

4. 18. Pizzerias but not hairdressers : Market characteristics and customer reward programs

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emma Ekström; [2011]
   Keywords : Customer reward program; market characteristic; purchase incentive; loyalty program; frequency program; reward program; loyalty card; stamp card; loyalty scheme; pizzerias; hairdressers; product type; marginal costs; differentiation.;

   Abstract : Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. READ MORE

5. 19. Logistics as a strategic role for the creation of Customer Value

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mae Fong Choe; Berky Kong; [2011]
   Keywords : logistics services; logistics capabilities; customer value; service quality; customer integration;

   Abstract : The purpose of this thesis is to explain the linkage between logistics and customer value. The focus is on how customer value can be created through logistics services. The thesis also explains how value is created in the internal logistics context. READ MORE

6. 20. "Made in Ukraine" : a tag in the functional or innovative garment?

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : LISA EL-SALHY; OLGA KOLOTOVA; [2011]
   Keywords : sourcing; supplier evaluation; ukraine; apparel industry; differentiation and cost leadership; innovative and functional products; ukraina; leverantörsutvärdering; klädindustrin; differentiering och kostnadsledarskap; innovativa och funktionella produkter;

   Abstract : Problem Since the globalisation has enabled apparel companies to purchase materialsand goods from all around the world, the constant challenge is to find themost beneficial country and supplier who can provide the highest value tothe lowest cost. There are however factors to be considered in the aspect ofsupplier selection and the decision is often made through assessment ofnation-specific resources like labour costs, deliveries, trade restrictions andquality. READ MORE