Essays about: "thesis international marketing australia"

Found 2 essays containing the words thesis international marketing australia.

1. 1. Spanish Wine in Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Gorka Insagurbe; Jorge Castillo; [2007]
   Keywords : Spanish Wine; Consumer behavior; Competitive Strategies; Sweden;

   Abstract : ABSTRACT The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. READ MORE

3. 2. The European Director : - How International Offices work to market their Exchange Programs

   University essay from Handelshögskolan vid Umeå universitet

   Author : Rebecca Arklöf; Viktoria Åström; [2007]
   Keywords : marketing; education; services; exchange programs; benchmarking; internationalization; relationships;

   Abstract : As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. READ MORE