Essays about: "thesis marketing research example"

Showing result 1 - 5 of 47 essays containing the words thesis marketing research example.

  1. 1. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Soziar Bamyr Hanssen; [2022]
    Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

  2. 2. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  3. 3. Marketing of Community-Based Tourism : A case study of Central Asia

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Fiona Gansauer; [2021]
    Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

    Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

  4. 4. Variable Selection in High-Dimensional Data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sarah Reichhuber; Johan Hallberg; [2021]
    Keywords : variable selection; variable selection methods; linear regression; high-dimensional data; variable importance;

    Abstract : Estimating the variables of importance in inferentialmodelling is of significant interest in many fields of science,engineering, biology, medicine, finance and marketing. However,variable selection in high-dimensional data, where the number ofvariables is relatively large compared to the observed data points,is a major challenge and requires more research in order toenhance reliability and accuracy. READ MORE

  5. 5. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Cederberg; Sophie Johansson; [2021]
    Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

    Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE