Essays about: "thesis marketing research example"

Showing result 21 - 25 of 50 essays containing the words thesis marketing research example.

1. 21. Virtual Reality in Marketing—An explorative study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zhuang Aofeng; Bao Han; [2016]
   Keywords : Virtual Reality; Marketing; Marketing Tool; Human Computer Interaction;

   Abstract : Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. READ MORE

3. 22. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
   Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

   Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE

4. 23. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE

5. 24. Waste market in urban Malawi : a way out of poverty?

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Juliette Barré; [2014]
   Keywords : waste; development; poverty; Malawi; recycling; market;

   Abstract : In 2012, world global production of Municipal Solid Waste (MSW) was estimated at about 1.3 billion tons per year and is predicted to grow to 2.2 billion tons per year by 2025. Massive and fast accumulation of waste is difficult to handle especially in urban areas where space is scarce. READ MORE

6. 25. Compete Globally, Lose Locally? : The effects of Rio de Janeiro ́s hostesship of FIFA World Cup and the Olympic Games on residents in informal settlements - A case study of ’favela’ Santa Marta

   University essay from KTH/Urbana och regionala studier

   Author : Hanna Olsson; Renée Klarberg; [2014]
   Keywords : global competitiveness; globalization; neoliberalism; place marketing; mega-events; Rio de Janeiro; slums; informal settlements; public spaces; Santa Marta; global konkurrenskraft; globalisering; neoliberalism; marknadsföring av städer; mega-event; Rio de Janeiro; slum; informella bostadsområden; allmänna platser; Santa Marta;

   Abstract : The aim of this master thesis project is to investigate how cities strive to be globally competitive affect local residents in informal settlements, generically called slum dwellers. This question is approached trough a case study of one of Rio de Janeiro’s informal settlements ‘favela’ Santa Marta. READ MORE