Essays about: "thesis of marketing and entrepreneurship"

Showing result 1 - 5 of 36 essays containing the words thesis of marketing and entrepreneurship.

1. 1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

3. 2. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
   Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

   Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE

4. 3. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

5. 4. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

6. 5. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE