Essays about: "Georgia Germanakou"

Found 1 essay containing the words Georgia Germanakou.

  1. 1. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

    University essay from

    Author : Irene Kontogianni; Georgia Germanakou; [2021]
    Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

    Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE