Essays about: "thesis on organisational behaviour and marketing"

Found 4 essays containing the words thesis on organisational behaviour and marketing.

1. 1. Consumer Perceptions of Circular Practices in the Textile Sector and the Relation to Consumption Behaviour : Practical Implications for Stakeholders in the Textile Industry

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Elina Lewe; [2023]
   Keywords : Textile industry; circular economy; circular practices; consumption behaviour; value and risk perceptions;

   Abstract : The textile industry has a substantial negative impact on the environment. In order to decrease the environmental impact, the industry needs to transition to a more sustainable and circular system. READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. What is Swedishness? : - a qualitative research from the customer- and organisational perspective

   University essay from IHH, Företagsekonomi

   Author : Emil Azar; Robin Hedvall; Markus Larsson; [2011]
   Keywords : Swedishness; COO; CSE;

   Abstract : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers.  Background: Marketing must be understood in the new sense of satisfying the customer needs. READ MORE

5. 4. The Emergence of a Bioenergy Company - A business case examining TallOil AB

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robert Hlep; [2006]
   Keywords : Bioenergy; Legitimacy; Company Culture; Strategic Orientation; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

   Abstract : The EU needs to be less dependent on fossil fuels. One of the alternatives is bioenergy. The Bioenergy industry is still emerging and companies within it may face different obstacles. This thesis presents a chronological analysis of the foundational process and development of a bioenergy company named TallOil, based in Sweden. READ MORE