Essays about: "thesis on promotion strategies"

Showing result 16 - 20 of 66 essays containing the words thesis on promotion strategies.

  1. 16. Difficulties of Coming Out Amoung Japanese Elite Athletes : A media-studies inquiry into the case of soccer player Shiho Shimoyamada

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Anni-Ruffina Ström; [2020]
    Keywords : LGBT athletes; Olympic Games; media representation; self-promotion; Nadeshiko Japan;

    Abstract : The 2020 Summer Olympicsand the Paralympic Games were scheduledto take placein Tokyo. This sporting mega-event has affected change in the public and social spheres of the host country, Japan, but with regard to athletes’ gender and sexual orientation Japan’s mainstream media seem still considerably biased. READ MORE

  3. 17. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  4. 18. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  5. 19. Social Impacts of Climate Change on Women’s Health in Belize

    University essay from Göteborgs universitet/Institutionen för socialt arbete

    Author : Mathilda Jerenius; [2019-10-09]
    Keywords : Climate change; health; women; social work; public health;

    Abstract : The aim of this thesis was to investigate whether climate change affects women’s health in Belize, and if so, how. Belize, being a low-lying coastline country is prone to suffer from repercussions of climate change. The data was collected by conducting four focus group discussions with female participants in four rural villages in Belize. READ MORE

  6. 20. How do firms adjust to regulations? - A qualitative study on how tobacco companies tune promotion practices when a state enacts tobacco control regulations

    University essay from Göteborgs universitet/Graduate School

    Author : Md Sohel Rana; [2019-07-03]
    Keywords : Regulations; institutional work of disruption; creation and maintenance; tobacco firms; promotion and advertisement;

    Abstract : This thesis contributes to the existing literature on creation, maintenance, and disruption of institutions by analyzing how firms adjust regulations whilst laws is enactment. Drawing on the institutional work perspective of mainly Lawrence and Suddaby (2006), the promotion practices of four leading Bangladeshi tobacco companies are studied by the thesis, by questioning how the companies adjusted to regulations by modifying, constructing, and deconstructing the practices. READ MORE