Essays about: "thesis on promotion strategies"

Showing result 11 - 15 of 66 essays containing the words thesis on promotion strategies.

1. 11. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 12. Banishing the “Language of Murder, Blood and Revenge”: The EU’s Campaign Against the Death Penalty in Iraq

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Hannah Bludau; [2021]
   Keywords : European Union; Iraq; human rights; death penalty; normative power Europe;

   Abstract : The abolition of the death penalty lies at the core of the EU’s human rights agenda. Iraq, a long-term partner of the EU, has one of the highest execution rates in the world. Despite the plethora of policies, agreements and strategies of the EU in its relations with Iraq, the death penalty remains unbridled and in widespread use. READ MORE

4. 13. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Svensson; Amanda Karlsson; [2021]
   Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

   Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

5. 14. Women's Role in Preventing Electoral Violence - A Study on the Impact of Women’s Situation Room on Electoral Violence in Nigeria

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Alma Molin Aziegbe; [2020]
   Keywords : Electoral violence; Nigeria; Women; Peace and Security; Gender-based violence; Women’s Situation Room; Law and Political Science;

   Abstract : This thesis studies the Women’s Situation Room Nigeria, a women-led project aimed to prevent electoral violence and increase women’s participation in elections. The aim of this study is to see what kind of impact this project has had on electoral violence in Nigeria. READ MORE

6. 15. Promoting a Circular Economy in the Mobile Phone Product System in China

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Shihui Wang; [2020]
   Keywords : Mobile phone; System dynamics model; Sustainability profit; Old-for-new policy; Eco-design; Product service system;

   Abstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE