Essays about: "thesis topic in customer loyalty"
Showing result 1 - 5 of 11 essays containing the words thesis topic in customer loyalty.
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1. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE
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2. eCRM features and customer loyalty : A qualitative study within the video streaming industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE
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3. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE
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4. What do skin care consumers think about personalization of content, user interface or a combination of both?
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE
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5. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity
University essay from Umeå universitet/FöretagsekonomiAbstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE