Essays about: "Pharma Industry"

Showing result 1 - 5 of 14 essays containing the words Pharma Industry.

  1. 1. Financial Justifications for the Software-as-a-Service Business Model Trend Based on Financial Differences between Companies in the Software-as-a-Service and Pharmaceutical Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johannes Lindvall; Daniel Olsson; [2021-02-24]
    Keywords : Software-as-a-Service; Pharmaceutical; Financial differences;

    Abstract : The Software-as-a-Service (SaaS) business model is a new type of business model that has gained great attention from both researchers and practitioners. The rapid growth has resulted in a more and more refined business model and is described as the future of software. Thus, it is not unexpected that the model is frequently used for many start-ups. READ MORE

  3. 2. Why which strategy? How Path-Dependancy and external shocks shaped Pharma companies' strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Filip Karlsson; Rasmus Eriksson; [2021]
    Keywords : Pharma; Path-Dependancy; Strategy; Strategic positioning; External shocks;

    Abstract : Since its creation in the late19th century, the pharma industry has seen numerous shifts in the leading companies underlying strategies. These shifts have been driven by internal and external shocks such as the 2008 financial crisis, scientific progress and, favorable demographic trends. READ MORE

  4. 3. The impact on Key Performance Indicators after Merger & Acquisition

    University essay from Umeå universitet/Företagsekonomi

    Author : Mian Haroon Arshad; Faisal Shehzad; [2021]
    Keywords : ;

    Abstract : Merger and Acquisition is an important activity for the companies involved in it. They are a method for the acquiring company to increase not only its market presence, but it also helps to increase share holders value and diversifies the product portfolio. READ MORE

  5. 4. Licensing in Pharma - Value Creation and Appropriation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Axel Hasenkamp; Carl Becht; [2020]
    Keywords : Pharma; Strategic Alliances; Licensing; Value Creation; Value Appropriation; Business and Economics;

    Abstract : We unify literature on licensing in the pharmaceutical industry and empirically verify pre-established and identify new determinants of value creation and appropriation based on a contemporary data set of licensing deals made between 2015 and 2020. We observe positive returns for licensor and licensee. READ MORE

  6. 5. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE