Essays about: "top management commitment and CRM"

Found 3 essays containing the words top management commitment and CRM.

  1. 1. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  3. 2. Evaluating the application of CRM systems in Chinese companies by CSF

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Jin Wang; [2015]
    Keywords : ;

    Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE

  4. 3. Factors associated with success and failure in CRM system use : A case study of the sales department in a B2B company

    University essay from Ekonomihögskolan, ELNU

    Author : Linnéa Andersson; Katarina Stekovic; [2011]
    Keywords : CRM system; CSFs; system failure; barriers for success; motivation; sales staff;

    Abstract : Due to the constant change of technology, companies’ battle to win customers becomes more and more intense. Maintaining customers and building long-term relationships is becoming more and more important and the customer relationship management (CRM) concept has evolved as a strategy rather than just a technological system. READ MORE