Essays about: "tourism marketing papers"

Showing result 6 - 10 of 25 essays containing the words tourism marketing papers.

1. 6. Tourism in Time of Epidemics

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Davide Celotto; [2021]
   Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

   Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

3. 7. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Anna Liang; [2020]
   Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

   Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE

4. 8. Making sense of distance. Mobility in staycation as a case of proximity tourism

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Alexandra Rosu; [2020]
   Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

   Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE

5. 9. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

6. 10. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nadezhda Tsankova; Iva Pervan; [2020]
   Keywords : social media; youth tourism; cultural differences; Business and Economics;

   Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE