Essays about: "tourism marketing papers"

Showing result 16 - 20 of 25 essays containing the words tourism marketing papers.

  1. 16. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensions

    University essay from Lunds universitet/LUCSUS

    Author : Yulia Kalashnikova; [2016]
    Keywords : Skåne tourism; renewable energy; social psychology; behavior; feeling; reasoning; sustainability science; Social Sciences;

    Abstract : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. READ MORE

  3. 17. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Stephanie Wischner; [2014]
    Keywords : social marketing; water reduction; towel reuse; sustainable hotel management; Social Sciences; Earth and Environmental Sciences;

    Abstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE

  4. 18. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  5. 19. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  6. 20. Mobility and Bounding the Traveling Imagination: A Cultural Analysis of Visiting Friends and Relatives Tourism

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Michael Humbracht; [2012]
    Keywords : Mobility; VFR Tourism; Hospitality; Migration; Globalization; Tourism Marketing; Co-creating experiences; Cultural Sciences;

    Abstract : Tourism can be a difficult form of travel to define. In order to make working with tourism easier, the tourism industry often uses criteria and definitions that can limit understandings of tourism. An example is an often-common view in the tourism industry of visiting friends and relative (VFR) as unimportant. READ MORE