Essays about: "tourism marketing papers"
Showing result 11 - 15 of 25 essays containing the words tourism marketing papers.
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11. Tourists’ expectations of their encounter with indigenous communities in the context of indigenous tourism: Western tourists’online reviews of OvaHimba cultural villages in Namibia
University essay from Lunds universitet/SociologiAbstract : Indigenous tourism is a debated topic as the lifestyle and culture of indigenous groups are increasingly being promoted as tourist attractions, especially by tourism promotors targeting tourists in more developed countries. Indigenous tourism has become a widely adopted approach used to generate income for indigenous communities, and to the countries in which they are located. READ MORE
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12. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. READ MORE
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13. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE
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14. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE
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15. Practising Authentic Wine Tourism. Wine Destination Mosel
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Mosel is Germany’s oldest wine-growing region. This study analyses how authenticity is presented in the practises of wine tourism in this region. The analysis includes an operationalisation of interviews with local vintners, gastronomes, and marketing agents, as well as a content analysis of marketing material gathered at the destination. READ MORE
