Essays about: "tourism marketing papers"
Showing result 21 - 25 of 25 essays containing the words tourism marketing papers.
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21. Destination Image Perceived by Different Stakeholders: A Case of Fortress of Suomenlinna
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Destination image is a concept that can be interpreted in different ways. Image sender and receiver may perceive different images due to diverse information sources, purposes, goals and so on. This thesis is going to explore the destination image held by different stakeholders. READ MORE
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22. The Challenges of Scandinavian Destination Marketing Organizations
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. READ MORE
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23. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Statement of purpose: The purpose of this report is to enhance the understanding and knowledge of the collaborative destination marketing process. Questions of issues: How do Helsingborg and Stockholm collaborate and compete within the Cruise Baltic Project? What preconditions, motivations and outcomes related to the Cruise Baltic Project exist in Helsingborg and Stockholm? How do they differ? Methodology: The Cruise Baltic Project has been examined through the use of theoretical approaches and conceptions on collaboration, competition and on the collaborative destination marketing process. READ MORE
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24. Encouraging Innovation in Sustainable Tourism Development- The case of the Øresund Region
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Innovation is commongly discussed from the perspective of the manufacturing industry. Innovations can be the profitable market introduction of novelties, including new products, improved production techniques and logistics, or new ways of marketing and communication. Innovation can also be used to describe organisational and relational changes. READ MORE
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25. Indigenous tourism destination development The case of Sami peoples in Sweden
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Indigenous tourism is a vehicle of sustainable development for indigenous people. However, as the increase in the exposure to a westernized rationale along with tourism development, indigenous tourism development may result in the degradation of indigenous culture. READ MORE
