Essays about: "types of marketing strategy"

Showing result 16 - 20 of 51 essays containing the words types of marketing strategy.

1. 16. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

3. 17. Identifying influencers on Instagram : Important factors to consider when identifying influencers to use for sponsorships and collaborations

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Caroline Abrahamsson; Jennifer Lezis Israelsson; Viktoria Nilsson; [2018]
   Keywords : Identifying influencers; Sponsorships; Collaborations; Instagram; Influencer identification model; Social media; Social media marketing;

   Abstract : The growth of the Internet and social media has led to companies considering the use of influencers in sponsorships and collaborations on Instagram. The subject has been problematized and the gap found is a need for a framework combining different factors when identifying influencers, which resulted in the following research question; From both a company- and consumer perspective, which factors are important to take into account when identifying an influencer for sponsorships and collaborations on Instagram? The purpose is first to identify and incorporate important factors discussed in previous research into a proposed framework, which aims to be used when identifying influencers to sponsor on Instagram. READ MORE

4. 18. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jennie Padron Benitez; Sara Sahlquist; [2018]
   Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

   Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

5. 19. Portfolio balancing strategy for the integration of renewable energy sources to the day ahead market

   University essay from KTH/Energiteknik

   Author : Nicolas Dupin; [2018]
   Keywords : ;

   Abstract : New methods of government support and marketing of renewable production push the renewable energy sources (RES) to be more integrated to the wholesale day-ahead market. In this way, predictive models of production for solar and wind power have been developed to manage the resulting balancing costs. READ MORE

6. 20. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Lopez; Tianyao Zhang; [2017]
   Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

   Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE