Essays about: "Tianyao Zhang"

Found 1 essay containing the words Tianyao Zhang.

  1. 1. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natalia Lopez; Tianyao Zhang; [2017]
    Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

    Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE