Essays about: "Chinese smartphones"

Found 5 essays containing the words Chinese smartphones.

  1. 1. China's elderly trapped in the digital age : A qualitative study on the elderly in a fourth-tier city

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Siyu Xu; [2023]
    Keywords : Chinese elderly; ICTs; digital divide;

    Abstract : China is moving into an aging society, and the quality of life of the elderly has become a topic of public concern. With the development of ICT technology, China’s digital level is increasing, and there is a digital literacy gap between the young and the elderly, and the intergenerational digital divide is widening. READ MORE

  3. 2. Does Persuasive Technology Make Smartphones More Addictive? : An Empirical Study of Chinese University Students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Xiaowei Chen; [2021]
    Keywords : Persuasive Technology; Persuasive design principles; Smartphone addiction; HCI ethics; Övertygande teknik; Övertygande designprinciper; Smartphoneberoende; HCI-etik;

    Abstract : With the development of computer hardware, computers with persuasion have become more powerful and influential than ever. The latest trends show that Persuasive Technology integrates with cutting-edge technologies, such as Natural Language Processing, Big Data, and Machine Learning algorithms. READ MORE

  4. 3. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Yi Wei; Jiaying Zhu; [2020]
    Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

  5. 4. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiuyu Cao; [2017]
    Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

    Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

  6. 5. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natalia Lopez; Tianyao Zhang; [2017]
    Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

    Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE