Essays about: "university marketing strategy"
Showing result 11 - 15 of 76 essays containing the words university marketing strategy.
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11. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE
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12. Universities and the Doughnut Strategy : Comparative analysis of university strategies and the integration of planetary and social boundaries and the general concept of sustainable development
University essay from Linköpings universitet/Institutionen för temaAbstract : The 21st-century climate crisis and human development are placing a burden on the planet and society and require strategic integration as well as education about sustainable development. Universities are educational institutions and have the potential to encourage and empower a climate-friendly individual and collective behaviours and educate about the importance of sustainable development pathways that are grounded in social and planetary long-term goals. READ MORE
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13. Green or Blue? Am I being ‘washed’? The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE
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14. Integrating digital marketing strategies and efficiency when designing an assembly line with high product variations : A case study performed at Habo Plast AB
University essay from Jönköping University/JTH, ProduktionsutvecklingAbstract : The volatile nature of the current market situation forces companies to improve their competitiveness in different ways. An important but unexplored research area is the integration between production marketing and production efficiency. This research area is important as it can assist companies to improve their competitiveness. READ MORE
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15. CSR As A Marketing Strategy Among Manufacturing Companies In Nigeria.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Foremost, I would like to thank my tutor, Miralem Helmefalk for the guidance he provided thefew times we met while writing this thesis, also to the examiner, Anders Pehrsson for importantinsights he provided during seminars. In addition, I would like to thank opposing team for valuable contribution and providingdifferent ideas in discovering errors and also Linnaeus university for providing a suitable andquality environment. READ MORE
