Essays about: "university marketing strategy"

Showing result 16 - 20 of 76 essays containing the words university marketing strategy.

1. 16. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

3. 17. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artem Syniuk; [2021]
   Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

   Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

4. 18. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
   Keywords : Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

   Abstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE

5. 19. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
   Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

   Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

6. 20. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : George Iskef; [2021]
   Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

   Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE