Essays about: "video brand storytelling"
Found 2 essays containing the words video brand storytelling.
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1. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE
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2. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an exploratory nature. The data collection method is in-depth semi-structured interviews. READ MORE