Essays about: "brand-story connection"
Found 1 essay containing the words brand-story connection.
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1. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an exploratory nature. The data collection method is in-depth semi-structured interviews. READ MORE
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