Essays about: "Sindi Sheri"

Found 2 essays containing the words Sindi Sheri.

1. 1. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sindi Sheri; Byron Traoudas; [2017]
   Keywords : video brand storytelling; brand perceptions; antecedents; emotions; brand information; consumer-brand relationship; brand meaning; brand experience; brand-story connection; qualitative.;

   Abstract : Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an exploratory nature. The data collection method is in-depth semi-structured interviews. READ MORE

3. 2. Attitude is everything : towards social media mobile advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Fingalsson; Katalina Palma; Sindi Sheri; [2015]
   Keywords : Mobile advertising; Consumers’ attitudes; Social media; Entertainment; Informativeness; Credibility; Irritation; Permission-based advertising; Incentive-based advertising.;

   Abstract : Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. READ MORE