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Found 2 essays matching the above criteria.

1. 1. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexander Laurén; Viktor Sandstedt; [2017]
   Keywords : Country of origin effect; cognitive aspect; affective aspect; normative aspect; wine industry; marketing; Ursprungsland; ursprungslandseffekt; affektiv aspekt; kognitiv aspekt; normativ aspekt; vinindustri; marknadsföring;

   Abstract : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. READ MORE

3. 2. In Vino Veritas : An Estimation of the Export Demand Function for Chile's Export of Wine to 15 OECD Countries

   University essay from IHH, Nationalekonomi

   Author : Anna Lundqvist; [2005]
   Keywords : Chile; Wine Industry; Export Demand; Export Demand Function; Product Differentiation; International Trade; Chile; vinindustri; exportefterfrågan; exportefterfrågefunktion; produktdifferentiering; internationell handel;

   Abstract : Denna uppsats undersöker hur efterfrågan av Chilenskt vin påverkas av importländernas inkomst, relativpriset på Chilenskt vin i förhållande till genomsnittspriset på den totala importen av vin, avståndet mellan handelsparterna och inhemsk vinproduktion i importlandet. Studien innefattar 15 OECD länder mellan åren 1998 och 2002. READ MORE