Essays about: "viral advertising"

Showing result 1 - 5 of 15 essays containing the words viral advertising.

1. 1. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

3. 2. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

   Author : Miguel Angel Serrano Manchón; [2021]
   Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

   Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

4. 3. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Cajsa Granlund; Lisa Prick; [2019]
   Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

   Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE

5. 4. Effective or offensive advertising? : An exploratory study on negative Word-of-Mouth and consumers’ perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Anne-Gabrielle Hoarau; Lara Gendre; Victor Ricard; [2018]
   Keywords : Viral Marketing; Word-Of-Mouth; Advertisement; Controversy; Influence; Self-Congruence;

   Abstract : Background:               Thanks to digitalization, the current generation Y is constantly exposed to advertising and information, blurring boundaries that can lead to a “buzz”, process more and more common online due to the possibility to publicly respond.   Purpose:          The aim is to understand the processes leading to a possible influence of consumer perception via negative online word-of-mouth and advertisements deemed controversial. READ MORE

6. 5. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Hegelund; Theodor Tell; [2017]
   Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

   Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE