Essays about: "what are the core marketing concepts"

Showing result 6 - 6 of 6 essays containing the words what are the core marketing concepts.

1. 6. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

   University essay from Ekonomiska institutionen

   Author : Andreas Bergius; Jenny Kragell; [2001]
   Keywords : Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

   Abstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE