Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

Author: Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]

Keywords: SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

Abstract:

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