Essays about: "Digital marketing in developing countries."

Showing result 1 - 5 of 6 essays containing the words Digital marketing in developing countries..

  1. 1. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
    Keywords : SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

    Abstract : .... READ MORE

  3. 2. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  4. 3. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

  5. 4. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  6. 5. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
    Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

    Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE