Favourable Opportunities in Sports Betting - A Statistical Approach to Football Goals in the Premier League

Abstract: The premise of this report is to delve into sports betting and whether favourable opportunities can be found, more specifically focusing on over and under odds for number of goals scored in football games of the Premier League. Using historical data from football matches several models are developed, the characteristics of goals warranting the use of probability based Poisson and Negative Binomial models, as well as Bayesian Poisson regression for goal predictions. Once these models were developed odds was found and compared to bookmakers, the results indicated that all models, to varying degrees, find favourable opportunities and profitable betting strategies can be identified. This suggests that bookmakers do not always price betting products according to their true probabilities likely due to book balancing and informational asymmetries. Furthermore it indicates that there is a presence of inefficiencies in the sports betting market.