Sustainable Supply Chain Management in an emerging country. The case of a global chemical manufacturer in Turkey

Abstract: Purpose The author aims to gain a detailed understanding of the different supply chain actors’ perspectives on sustainable supply chain management and its implementation in the process of a global chemistry manufacturer in Turkey. In order to identify what is missing and hindering the implementation of sustainability in SCM as well as the opportunities which arise out of SSCM for both company and country, the entire chemistry supply chain, including but not limited to, the Turkish transportation industry along with the political, economic and mental situation in 2014's Turkey are being explored and illustrated. A thorough interpretation of the findings will be followed by concrete recommendations for SSCM implementations in emerging markets. Research Methods The research is conducted as an inductive qualitative data collection with case study methodology being applied as strategy. During the data collection phase the researcher acts as a representative of the focal chemistry manufacturer, gaining inside knowledge and experience within the SCM system itself. The empirical data is gathered through open, in-depth interviews with various participants along the supply chain. Findings After introductions to case study relevant terminology and special circumstances in emerging markets, in terms of sustainable development and supply chain management, related shortcomings of standards, rules and processes in emerging markets, compared to developed countries, are explained. These are followed by the presentation of rich findings from various participants of the supply chain of the focal chemistry manufacturer in Turkey. Involved are participants as well as external, observing institutions such as consultancy agencies. The findings include opportunities, current obstacles and necessary actions related to the implementation of sustainable supply chains in Turkey. Propositions summarize the findings; key issues and patterns are highlighted, which lead to a summary and conclusions, as well as suggestions for further research directions. Originality/value This master thesis provides findings from field research about the awareness, acceptance and prioritization of sustainability in a SCM network in an emerging market. The rich data demonstrates drivers for, opportunities through and challenges for the implementation of SSCM from a practical perspective as new theory and basis for further research.