Designing for Trustworthiness in Public Service Media : What kind of design guidelines can be set to improve credibility for news working with public service?

Abstract: The digital technology is growing, which challenges the traditional media of printed newspapers. As more people consume news online, technology has transitioned to the digital platform. One of the challenges with moving to a digital platform is that it is hard for the reader to interpret the credibility of news.In this “Research Through Design” project, the aim is to understand how to design for better credibility in public service news for young adults. The external client of this thesis is SVT Interaktiv and achieving high credibility for public service is important since the news agencies have a responsibility of maintaining high credibility in the public interest. Sustaining a positive user experience in these services is essential for maintaining the customer's trust.A data collection of remote co-design workshops and questionnaire was made with eight participants. This data was later clustered into six themes and articulated into design guidelines that could be used to improve credibility for news services. These seven design guidelines act as recommendations for developers and designers working within the news industry to increase credibility in their services and products.Keywords: