Professionals meet ChatGPT : A qualitative study on the perception of professional service workers’ usage of ChatGPT to support their work tasks.

University essay from Linnéuniversitetet/Institutionen för informatik (IK)

Abstract: ChatGPT is a newly launched Artificial Intelligence (AI) powered model with several functions, providing the user with human-like responses. Recently, ChatGPT have gain a lot of recognition and popularity. The aim of this research is to examine the perceptions of ChatGPT from a Swedish professional service workers (PSW) perspective. More precisely, the study explores how the usage of ChatGPT in regard to supporting various work tasks is perceived. Additionally, the aim is to examine what factors could influence the perceptions regarding the model, and how the information provided is viewed by PSWs. The research uses a qualitative approach, and the data is collected through semi-structured interviews. Moreover, the study uses a thematic analysis for the analysis of data gathered. Additionally, the study uses Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the factors influencing PSWs perception of ChatGPT. The findings show that PSWs believed that ChatGPT could be used to support some of their work tasks. The model was seen as easy to use and had its benefits, such as perceived increased productivity and efficiency. However, the findings also indicate that there are several challenges that could influence the overall usage of ChatGPT. Overall, both performance expectancy and effort expectancy showed to be important factors of the evaluation of ChatGPT usage in this study. Moreover, the findings indicate that the functions and information provided by ChatGPT could influence the perceptions. For example, lack of references, lack of human touch, and security issues were found to influence the interviewed PSWs. Additionally, the study concludes that there are several perceived areas of improvements regarding ChatGPT. This research contributes with knowledge about ChatGPT from a PSWs perspective and how it could be used for work related tasks. 

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