Challenges for the Construction Equipment Industry to Shift Towards Zero-Emission Machines

Abstract: Sweden has set a goal to become the first fossil-free country and by 2045, they aim to achieve net zero emissions of greenhouse gases into the atmosphere. Construction equipment accounts for approximately 3.3 million tons of CO2 equivalents in Sweden. Volvo Construction Equipment is a world-leading manufacturer of articulated haulers and wheel loaders, excavation equipment, road development machines and compact construction equipment. The majority of their machine products are fueled by diesel, but to be in line with the Paris Agreement 2030 and being emissions-free, they are looking to develop sustainable and emissions-free machines. The purpose of this thesis is to understand the implications of the transition to fossil-free fuels for construction equipment manufacturers, and all actors in the value chain, by investigating the challenges and opportunities of adopting existing and potential sustainable machinery solutions in the construction equipment industry. Managing change in a relationship can be challenging; however, there are strategies that can help businesses cope with this process. Focusing on comprehending the network logic that underlies the relationship between the parties involved is an effective strategy. To accomplish this, it is necessary to consider how these connections fit into a broader context beyond the parties’ immediate activity links, resource ties, and actor bonds. To aid the analysis, an analytical framework is introduced. The analytical framework can serve as both a conceptual framework for analysing the effects of changes within a relationship and as a practical tool for managers to make decisions and solve problems related to managing relationships in a business context. The method used in this thesis was a case study. The study exploited experienced staff competencies: their insights and experience are the foundation for a qualitative approach where the data collection consists of interviews. The study concludes that there are several challenges and obstacles ahead for the construction equipment industry to transition to zero-emission machines, including changes in competence, business models, productivity, demand, and availability. To facilitate this transition, the construction equipment manufacturer has several actions, including understanding network dynamics, changing business models, closer relationships with clients, and new partnerships to offer an end-to-end solution.