Virtual Spaces for Exhibiting Digital Artworks : Exploration of Interactions and Space (un)familiarity

Abstract: Interactive digital technology has been increasingly used for the purpose of audiencedevelopment by art museums and galleries alike. However, existing research and practicehave provided limited insights on how to design virtual exhibitions, which provide richinteractions with digital artworks. This study explores how play and game design conceptscan be used to create new interactions when experiencing virtual exhibitions. Additionally,it explores how the familiarity of a virtualised space affects the interaction and theexperiences of interactive digital artwork. To do so, it draws on the concepts of play andgame mechanics, which together with the design of the virtual space and the interactiveartwork create an ‘experiential whole’. Methodologically, it employs the research throughdesign approach, utilising a combination of exploratory designs, playtests with audienceand semi-structured interviews. The main results from the playtests show that playfulinteractions have a positive effect on participants when they have more freedom in a virtualsetting and make the experience more memorable and meaningful in a familiar space. Thethesis is contributing to knowledge on the implementation of game mechanics, whichencourage the exploration and creation of playful interactions, that can be used by otherdesigners to enhance the connection with digital art, and create stronger ties between artinstitutions and visitors.